الإعلام الإقتصادي و اسهاماته في تحقيق الميزة التنافسية المستدامة

Abstract

Due to the increased competition between institutions, it became necessary to look for ways to achieve excellence to ensure survival and continuity, so this study was presented in order to identify economic media as an independent variable and its contributions to enhancing sustainable competitive advantage as a dependent variable, in the building "WANIS" in the municipality of Bir Ould Khalifa state of Ain Al-Dafla, through the use of the case study approach based on interview and observation as tools for collecting information, in addition to documents submitted by the institution in question in order to reveal the reality of economic media Its relationship to the sustainable competitive advantage in milking, and the importance of this study lies in the interest in economic media in order to achieve sustainable competitive advantage and thus competitiveness and remain in the marke