مساهمة عناصر الم زيج التسويقي في تحسين جودة الخدمة الصحية في القطاع الخاص

Abstract

This study dealt with the topic of the role and the importance of the marketing mix and its impact on the quality of service in Al-Baraka clinic. The importance of the topic lies in the important role played by the private health sector in Algeria in achieving an optimum level of quality in health services in parallel with the technological development taking place in the field and the speed of information, and thus competition for survival and continuity in order to build a long-term relationship by involving its customers in the design of the service itself. In accordance with their needs and desires to achieve satisfaction and earn loyalty. Our study concluded that the health service provided in the clinic is good compared to its counterpart in the public sector, and we have noticed that it was well received by all patients, especially when compared to the price circulating in the market, which explains the great demand for the clinic's services.