دور حملات التسويق الإجتماعية في تنشيط الخدمات السياحية في ظل جائحة كورونا

Abstract

The tourism sector is classified within the services sector, but it differs from the rest of the other service activities, since the tourism activity is a composite product, consisting of tangible and intangible goods. distinguish it from other services. Tourism marketing is an important factor in achieving tourism development, given the role it plays in the definition and promotion of the tourism product, and persuading customers to increase their demand for tourism products. The tourism services in their entirety also represent an important factor in achieving the sector’s goals, and the endeavor to develop them thus represents a goal pursued by the tourism services institutions. During this research paper, we will discuss the role of tourism marketing in revitalizing tourism services.