دور التسويق الإلكتروني في تحسين الخدمة المصرفية

Abstract

This study aimed to identify the role of electronic marketing in improving the banking service of operating banks, - djendel - from the point of view of administrative levels in light of modern technology of electronic marketing that aims to know the role of the practitioner and what benefits it achieves for the bank, the functional staff, and Customers, and what achieves the availability of trust and safety, privacy and confidentiality, increasing customers and clients and supporting senior management, research and development when using e-marketing and we have used the descriptive and analytical approach in the research, and the study concluded that there is great importance For electronic marketing at – djendel Bank - to keep pace with technology in light of the trend towards reforms of the Algerian banking system towards prosperous future prospects. We have recommended to enhance the use of e-marketing to take advantage of its advantages, to enhance interest in focusing on customers, to work to enhance the use of the latest technological means to practice banking and to enable bank workers to use modern methods in e-marketing applications for the provided banking services.